Viewers can watch all the shows aired on the Star channels a day later on hotstar. Hotstar also hired iRock Production's Siddhartha Jain as the creative director for original content, as it is hell-bent to develop original content. Recently, Star India hired Varun Narang, a former executive of US online video service Hulu to head the product and technology division at hotstar. However, hotstar expanded its offering with 35,000 hours of content, spread across 8 languages from the entertainment, movie and sports channels owned by Star India. At the beginning, it was intended to serve as a mobile application that would support streaming of the Cricket World Cup with some entertainment content. After the beta version of ‘’ went live in January 2015, Star India officially launched hotstar in February 2015, right before the 2015 Cricket World Cup.
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